India's decision intelligence platform

Frameworks don't make decisions.
You do.

A daily thinking practice for analysts, consultants, MBA students, and anyone who wants to think more clearly about business problems. Cases curated to the Indian business context.

Build the habitThink differentlyOne case a day
Run your first analysis →See how it works
3 free complete analyses
No card required
India-first cases
Curated business context

Gud Strategy is an interactive case study coach.

Gud Strategy is not going to get you a job.

It is not a course. There is no certificate. No one from MBB is watching.

What it will do, if you show up regularly, is change how you think. You will start seeing cost structures in conversations. You will notice when someone mistakes correlation for causation. You will instinctively ask compared to what when someone cites a number.

That kind of thinking does not come from reading about frameworks. It comes from using them. Repeatedly. On real problems.

Run your first analysis →

One case. Six stages. One decision.

Every analysis follows the same rigorous path that real strategy work takes, from data to diagnosis to decision.

01

Case and diagnosis

A fictional Indian company with real financial data and a trigger event. The decision to be made is visible from the first moment, and never disappears.

02

Framework selection

The AI suggests 3-4 relevant frameworks. You judge which fits best, and that judgement is itself a skill being trained. The framework panel stays open for the entire analysis.

Panel stays visible throughout
03

Interactive analysis

Six sub-stages from data insights to implementation. Two-and-fro exchanges at each. The AI validates and challenges, and it never gives the answer until your third attempt.

AI never praises bad work
04

The decision

The hero moment. A direct recommendation with no hedging. Go/No-Go/Investigate/Monitor cards. Every decision traces back to a specific framework element.

The whole point
Your progress

A mirror, not a scoreboard.

The tracker shows you exactly where your analytical thinking stands, and exactly what you are missing.

7Day 7 of your thinking habit.

Your journey

3 analyses completed

Diagnosed a strategic problem
Selected the right framework
Read data and spotted key insights
Adapted when new information arrived mid-case
Analyst tier: a plot twist changes the situation at Stage 3b
Spotted the misleading data point
Senior Analyst tier: one metric actively misleads
Defended your plan under pressure
Senior Analyst tier: a stakeholder pushes back
Your analytical profile
Strongest area
Data reading: you spotted the key metric quickly in all 3 cases. Your instinct for numbers is good.
Biggest gap
Your hypotheses describe what is happening rather than why it is happening.
What you are missing
You have never faced a plot twist →
Analyst tier: new information mid-case
Your data has always been clean →
Senior Analyst: red herrings and missing data

Cases that grow with you.

Four difficulty tiers, each training a specific analytical skill that shows up in real consulting work. You choose your difficulty at the start of each analysis.

Starter
Clean data, clear root cause, one plausible hypothesis
Analyst
Mild misdirection, two plausible hypotheses
Plot twist at Stage 3b: new information changes the case
Senior Analyst
Missing data, red herring metric
Stakeholder pushback: defend your plan under pressure
Pro only
Manager
Contradictory data, multi-type cases
Cases that change type mid-analysis at Stage 3d

Start free. Stay as long as the thinking keeps improving.

Three free analyses to see if it changes how you think. No card required.

Free
0
forever
3 complete analyses
Starter cases only
Start free
Per Exercise
149
per analysis
1 complete analysis
Starter, Analyst, Senior Analyst
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Analyst
599
/month
20 cases/month
Starter + Analyst + Senior Analyst
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Saves ₹298 vs 3 months of Analyst

Pro
999
/month
50 cases/month
All 4 difficulty tiers
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